Cleaning and Restoration: What’s Marketing Got to Do with It?

By Robert Kravitz

Marketing can be highly effective, and a program that includes advertising supplemented with public relations can be even more so. What many forget is that marketing during challenging economic times can prove beneficial when things improve.

If You Sell Anything, Pay Attention

By Dan Coughlin

Selling is convincing another person that the value one has to offer is worth what one is asking in return. The heart of selling is figuring out the value the customer wants or needs and determining how to make it worthy of the investment that will be made.

Insurance Industry Update for Restorers – Part 2

By Ross Driscoll, CR

Today’s soft market provides restoration contractors with opportunities to purchase additional coverage at lower rates. This article examines naming additional insureds, site pollution coverage, professional liability insurance and some new coverage options now available.

10 Marketing Ideas to Grow Your Business

By Gregory Neil

While there are some signs of economic recovery, there is still uncertainty for what the future holds. Many restoration companies are finding it is increasingly difficult to do business with the insurance companies’ program jobs, so marketing become even more critical for business growth.

Using Consultants as Marketing Tools

By Cassidy L. Kuchenbecker and Tracey M. Shultz

With fewer projects available, contractors must market harder and smarter to set themselves apart from their competitors and gain jobs. This means highlighting the company’s strengths and stressing what sets it apart from others as innovative cleaning methods, training and certifications. A relationship with a reputable consultant can also result in increased market share for both companies.

Special Insert: RIA’s 2010 Buyer’s Guide

Check out the latest products and services from the leaders in the cleaning and restoration industry.