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Building Science - Roselle, Illinois

9/25/2018 » 9/27/2018
Water Loss Specialist Prep Course & Exam - Roselle, Illinois

2016 Keynote Speaker
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2016 Keynote Speaker: Judy Ferraro



Judy Ferraro has either worked with or been in sales and leadership for over thirty years, selling on a national level in Chicago’s competitive markets.  Ten of those years, Judy owned and operated her own scrap metal business.  After 18 years in scrap, she decided to shed the glitz and glamour of scrap metal and form a consulting business. 

Judy’s interest in sales began in high school as a “door to door” Avon representative.  She acted as a training assistant to an insurance general agent before finding a niche in scrap metal and recycling.  Her interest has now turned to leadership, sales and customer service training as well as facilitating, speaking at conferences, trade shows and industry events.


For over a decade, Judy has written an award winning column for Scrap Magazine called “On Sales,” as well as presenting at ISRI conferences and events. She will soon release a book of her columns titled, “On Sales & Leadership and Other Helpful Business Stuff.”


Studying in Chicago’s comedy circle at Second City, IO (formerly Improv Olympic) and Player’s Workshop was a stepping stone to creating popular training programs using improv.  Her comedic background and excellent interactive skills is key when building seminars that are informative and fun.  She emphasizes the importance of listening, the art of asking good questions and the ability to laugh at oneself.


Judy has worked with a variety of companies in the retail, finance, insurance, manufacturing, recycling, transportation, telecommunications, healthcare, and sports sales and customer service teams at the Chicago Bulls, Blackhawks, White Sox and Fire.

Judy attended DePaul University’s College of Commerce in Chicago.  She is married with one son who attends North Central College in Naperville.