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2018 RIA Strictly Contents Summit Speakers
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2018 RIA Strictly Contents Summit

October 25-26, 2018 | MotorCity Casino Hotel | Detroit, Michigan



This conference will have two days that mirror each other, half the group will do classroom-style sessions at the hotel and the other half of the group will be attending hands-on training at the O'Donnell Brothers Facility. The second day the group will switch. 


Mark Whatley

About Mark Whatley:

Whatley is a general contractor and an Xactimate Certified Trainer. Whatley is passionate about making a dent in the restoration ecosystem.  He has founded a non-profit (Actionable Insights) which seeks to preserve the health of the restoration industry by establishing estimating guidelines that serve as a baseline for noble claims settlement - this is done with an eye toward providing opportunity for contractors and adjusters to fall in love with their jobs again. He is the VP of Emergency Packout Co. and the author of The Umpire's Mitigation Manual in addition to The Umpire's Repair Manual.





Haley Smith



About Haley Smith:

Haley Smith is the Director of State Auto Labs, which was designed to help State Auto navigate the rapid and dramatic change of the insurance industry. Haley works side-by-side with the core business teams to help grow innovation using both internal and external resources. She also manages a 25M strategic corporate venture fund that State Auto formed in partnership with Rev1 Ventures this past year. Haley serves on the board of Absentia, an innovative workers compensation solutions company. 

Haley has spent time working in Product Management where she gained experience in underwriting and pricing. She holds a Bachelor of Science degree in Actuarial Science from The Ohio State University. 



Ben Justesen


About Ben Justesen:

Ben Justesen has worked in the restoration industry for 20 years. He is a Xactimate Affiliate trainer, and president of Enlightened Restoration Solutions and Just Right Cleaning & Construction. He has served the industry on the RIA membership committee and was also president of his local Homebuilders Chapter. He recently won the Patty L. Harmon Golden Quill award for the article "Change Average Pricing in Your Market."



Russ Jacobs

About Russ Jacobs:

Russ Jacobs has been in the industry for over 25 years, first as an independent soft contents processor, then several years as a FRSTeam franchise, winning Franchisee of the Year in 2010, and 2 of only 3 coveted Innovator Awards ever given out by the franchise. Russ now works with iCat software, helping content processors pack-out faster, but better, with more inventory control and increased market share, while also generating more revenue. His has a unique perspective, now having been on both sides of the equation; working in the industry for 20 years, and now working with the industry. Knowing the unique needs and challenges you face on a daily basis.