The Millennial Customer Mindset
Millennials' annual spending already exceeds $600 billion and likely will increase significantly over the next decade. The reach this demographic, restoration professionals need to keep in mind that these customers have been raised with technology and are engaged in their communities. They are highly involved with social media channels and expect businesses to be present and actively engaged on them, too. In a recent survey, 62 percent of millennials reported a tendency to become a loyal customer to companies they were engaged with on social media. Millennials tend to use Twitter, Instagram, and other channels more than Facebook, and they want to see shareable content, like articles and learning. Restoration firms should share articles on the jobs they perform, with more than just before and after pictures, and tag any Millennials engaged in the project. Responsiveness is another key in engaging this customer base, and they should ensure marketing, websites, and articles are mobile friendly. This generation also is price driven and will shop around looking for the best deal as they have less cash to spend than previous generations and often avoid credit card debt. Not all Millennials are the same, however, and restoration firms should remember that when engaging these customers.